If you think reading is boring, you’re doing it wrong. You’ve probably heard that people read a lot less today than what they used to do. Then again, some studies suggest that reading hasn’t decreased at all and it has just shifted from printed books and magazines to Internet and mobile devices. We hope the latter holds true.

There’s still one worrying trend: fewer kids are reading for fun and their ability to read has deteriorated. We at Spinfy see that digital culture can help in solving this problem.

The Moomins love their simple life in Moominvalley, so you wouldn’t expect to run into them online. That’s where you’re wrong. Moomins are all over Twitter, and I guess you already know about their interactive storybook on App Store.

Even I thought first that there wouldn’t be that many Moomin fans in Twitter, but there are lots of them and they’re very enthusiastic about their favorite characters. A couple of weeks ago I run into a Twitter conversation with a hashtag #Moomin2012. The purpose of this conversation...

This time I interviewed our software designer and visual artist to find out their thoughts on translating Tove Jansson’s 60-year old Moomin classic into a mobile application.

Joni, our software designer, explained that he didn’t even realize The Book About Moomin, Mymble and Little My was that old, so the programming has been business as usual. Putting together code, animations and sounds, Joni has liked his work a lot because it’s very close to game programming. Actually there’s a little bit of gamification in...

I’d like to share with you some of my thoughts about making our first production and as well tell you about the background of our planning and production phase. The project has been very rewarding and educational in every way. First of all, we were working with a 60-year old masterpiece by Tove Jansson. At the same time we developed a technological platform, which allows us to make productions and localization in high quality and gives full support to several devices.

Making a joyful, fascinating and interesting...

The past two weeks have been really busy for us, so I haven’t been able to make any blog posts. Sorry for that. I think the biggest news is that our Moomin application for iPad is now number one in Finland in the Book category! And we’re working on language versions, so that every Moomin fan could read it on their own language.

I attended Children’s Book Fair in Bologna last week with our CEO, Kimmo. We spent there five full-booked days. For first-timers the fair was overwhelmingly huge! But everyone kept saying...

Hi there, my name is Ari-Matti Rytilahti. I'm the Digital Marketing Manager at Spinfy and I think I'll do most of the writing to this blog. My posts should be about interactive storybooks and enhanced e-books in general. So I will tell you about their design, production, and marketing, and maybe some interesting industry insights as well. You can meet me also through our social media channels in Facebook, Twitter, Google+ and YouTube.

I've worked for Spinfy for five weeks now, and it has been so interesting to...